Why Bother with Employer Branding

Why Bother with Employer Branding Oh, brother. Here come more “shocking” statistics that are actually quite pedestrian. Another clickbait headline that elicits the oppositeyawn. Well, the data points in this article are genuinely true, and we’re willing to bet most of them haven’t been heard, or at least, taken to heart and acted upon. With employer branding being so critical to winning the talent war, we want to shout each of these stats from the rooftops. Hopefully, when you read through the list, you are floored by at least a few of them. I know I was when I first came across them. 1. 75% of job seekers consider employer brand before applying for a job. This means that candidates check your social media profile updates, how others talk about your company on social, employer review sites like Indeed and Glassdoor for what your good/bad review ratio is, your website for how you talk about careers as well as the work you do for customers and do you do meaningful/purposeful work there. This isn’t just about competitive pay and benefits; those are table stakes compared to culture and job satisfaction/fulfillment. 2. The best candidates are off the market within 10 days. What? You mean if I don’t interview them and make them an offer before day 11, my company/job is out of the running? Yep; while these numbers are an average, the key thing is that while employers shouldn’t rush into a hire too quickly, the best candidates know what they want and are ready to commit, given the right opportunity. 3. By failing to invest in the employer brand, companies are spending up to $4,723 more per employee in salary. The hidden cost of turnover is insidious, but just because it isn’t tangible doesn’t mean it doesn’t hurt the company. 4. A poor candidate experience would make 60% of job seekers less likely to purchase the employer’s product. Whoa, you mean that if we don’t provide a stellar candidate experience, they won’t purchase our products? YES. Talk about a negative ROI for sales 5. A bad reputation can cost a company with 10,000 employees as much as $7.6million in additional wages. Turnover is a killer, maybe more than we even realize or choose to calculate. Don’t forget to count these costs; while we don’t pay an invoice for turnover, the organization pays dearly for high turnover over time. 6. 84% of employees would consider leaving their company for a company with a better reputation. Perception is everything, right? How employees, not just customers, view your company’s reputation will impact your company, for better or worse. 7. A strong employer brand can result in 50% more qualified applicants. If the word on the street is not good about your organization, you will have less qualified applicants. They won’t even applywhich means you don’t even get to try to set the record straight about your culture. 8. 91% of candidates seek out at least one online or offline resource to evaluate an employer’s brand before applying for a job. You’d better believe that candidates contact people in their network that have or still work at the company. While you can somewhat control what is said about your company online, you have no control over what is talked about behind closed doors. Creating a good employer brand will mean current employees will naturally want to speak positively about the company to candidates. Focus on pulling the levers you have control over and let the rest take care of themselves. 9. The competition for talent is so fierce that some premier employer brands like Salesforce are sending candidates ‘thank you’ notes following the interview, not the other way around. Um, is this microphone on? Hello! This one should stop us all in our tracks. While this might not be the case in your industry (yet), it should at least make us pause and reflect on how we need to flip recruiting efforts on their heads, thinking of candidates needs/wants first and the company’s second. Want to get the scoop on these tips more on Employer Branding? The Significance of Employer Branding: 2 Key FindingsEmployer Branding Strategy: 8 Vital ComponentsYour Employer Branding Guide: 5 Critical Elements to Define About the author: Miles Anthony Smith, a digital marketer, delights in delivering solid content for people hungry for answers to their most vexing questions or challenges.

Resume Writing Format Sample

Resume Writing Format SampleA resume writing format sample can help a potential employer learn the correct format to use when compiling and submitting their resume. It also provides examples of how a resume should be organized and formatted. This article discusses how a format sample can assist with the writing process.The major purpose of a resume is to get a prospective employer's attention. A resume should contain accurate information regarding an applicant's professional accomplishments, educational background, and personality traits. It should provide a good representation of what the candidate can bring to the job. In order to make sure that the recruiter gets everything they need, an applicant's resume should follow the format sample provided to them.In order to understand the purpose of a resume format, it helps to first learn what the formats are. To begin with, there are two common formats for resumes. Both of these can be considered as a format used by every organization t hat does business in this day and age. They are the chronological and the non-chronological format.The chronological format for a resume shows the history of an applicant's employment experience. At the end of the date line, the recruiter will have the ability to write a brief summary of the applicant's most recent jobs and the positions they held. The next section shows the applicant's education information, with most of the information listed chronologically beginning with the earliest school of interest.The non-chronological format of a resume goes a step further. The end of the date line will list the job titles at which the applicant held those positions. Then comes the summary of the accomplishments section. Here, the applicant can list any achievements they may have had during their employment.Both of these formats work well for resume writing purposes. Theapplicant's overall achievements and education information can be listed in one section of the resume, and the positions and jobs at which they held can be listed in the other section. The next step is to include a cover letter. Here, the recruiter can add a bit of personalization and their own information to the application.The cover letter is where the applicant can provide some very useful information about themselves. It is not necessary to write a letter for every position you apply for. However, if you do send a cover letter, it will be beneficial to include your name, contact information, and a brief description of why you are an ideal candidate for the position. Finally, make sure to include a cover letter sample to help you learn how to properly format your letter.If you want to improve your resume writing skills, it can be helpful to follow a resume writing format sample. It will help you learn how to organize your resume and how to present your professional achievements in the best way possible. Using a resume writing format sample can provide you with great help, and you can then learn how to properly format a resume in order to get you that job you've been dreaming of.

10 Tips for Reacting (or Not!) to Bad Brand Publicity - Personal Branding Blog - Stand Out In Your Career

10 Tips for Reacting (or Not!) to Bad Brand Publicity - Personal Branding Blog - Stand Out In Your Career Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 1. Dont Be an Ostrich Bad news happens. The worst thing you can do, though, is stick your head in the sand and not react. While there may be strategic reasons NOT to react, it is important to run through possible outcomes for various responses and be proactive in your response, even if the best decision is to ultimately let it lie. Michael Seiman, CPX Interactive 2. Look for the Nugget of Truth Ive received my share of harsh criticism and it definitely stings. Instead of taking it personally and getting emotional, take a step back and think about it pragmatically. Almost all negative comments have some bit of truth in them. Look for the nugget of truth in it and use that as fuel to work harder and do better. Rachel Rodgers, Rachel Rodgers Law Office 3. Stress Your Vision I’d suggest that they don’t focus on the bad publicity, but stress their vision and get them back on their core message. Instead of putting resources towards countering, commenting on or making an argument of a negative article, just get back to your positive message. Let that outshine the bad PR. Zach Cutler, Cutler Group 4. Take the Fall If youre the CEO, you need to own the mistake and take responsibility (even if you didnt create the problem). You can sort out who/what on your team caused it later, but the best thing you can do is take the bullet, address the criticism, and not throw anyone else under the bus. Anthony Krumeich, Bloodhound 5. Speed Is Key Bad publicity strikes for all of us at some point in time. The quicker you address it, the better. People will be more sympathetic with you as a result and the overall impact of the bad publicity on your business will be much less than if you wait to address the issue. Tim Jahn, matchist 6. Be Transparent Embrace it and respond with dignity. Be transparent with any shortcomings; reconfirm your commitment to your customers and to making things better. People are generally forgiving when it comes to making mistakes but if they think youre lying, being deceitful, or holding back the truth, they will crucify you. Charles Gaudet, Predictable Profits 7. Dont React If Its Not Response-Worthy Theres a lot of buzz about transparency and being proactive, but not all bad publicity needs to be addressed. One negative blog post may feel to you like a bomb went off, but in reality you may be the only one reading it. Check with your customer service team as well as social channels to see if anyone else has noticed before publicly bringing it to attention, or you could end up making it worse! Laura Roeder, LKR 8. Always Use Positivity Address the source in a positive manner. Often, bad publicity is caused by a misunderstanding, which can be worked out if you can connect with the dissatisfied party in a productive manner (without being offensive or defensive yourself). Nicolas Gremion, Foboko.com 9. Be Proactive in Advance Be proactive. Get a variety of positive things posted about you and your company. If you build up enough positive press, you will take less of a hit when something negative is said. John Hall, Digital Talent Agents 10. Dont Sweat It No matter how hard you try some type of bad brand publicity is inevitable. As the saying goes, there is no such thing as bad press, so embrace it! If the bad publicity is something you can comment on in a public forum, like a negative online review, then a timely company response is a sufficient resolution to the issue. Anthony Saladino, Kitchen Cabinet Kings

Monday Motivation ~ Career Links For Your Week

Monday Motivation ~ Career Links For Your Week This weekend was amazing.   Days like this  just make me appreciate life. These words my husband said while we were sipping pina coladas and laying by the pool pretty much sum up  the weekend. I hope you also had a fabulous weekend and enjoyed some fun in the sun! Here are a few great posts around the web to start your week off right! Chic office dress code  by Marie Claire: Real women in fashion and retail jobs share their secrets to creating personalized wardrobes that work overtime. I do a lot of walking at work and my shoes are constantly needing repair.   That is why I loved reading Angelines  tips on shoe  care in working with what you go   Shoe edition. Happy Hour can be a blast or a bore.   Learn happy hour etiquette at bizme.   This article also has calorie information but you dont have to read that part.. If you can, steer clear of Americas most stressful jobs in 2011 according to Mintlife. Stay positive to boost your career from Lifehacker.   Interesting thoughtwho gets promoted? Its the positive, grateful, upbeat, and sociable ones not the unhappy.   Which one are you? I have found that if you love life, life will love you right back. ~Arthur Rubinstein Have a wonderful week! (Photo by stefg74)

Writing a Resume For a Mechanical Technician

Writing a Resume For a Mechanical TechnicianTo write a resume for a mechanical technician is not a walk in the park. There are many things that need to be taken into consideration before a person gets started. First off, if a person is going to try and write a resume for a technician they have to know how much experience a person has with some of the technical things that the job involves. Next, a person has to find out the qualifications needed for a technician position and then they have to determine what sort of education is required.So, let's start at the beginning with a basic idea on what to write down for a job description of the person who is seeking one of these jobs. Once the basics are clear, the job itself can be reviewed.Mechanical technicians are needed to do just about everything that has to do with machines and systems. They are there to keep them running properly and to ensure that they are well maintained. The technician also works with materials and production line s, and that is where the true work can be seen. Because they have such a close link to the machines themselves, these individuals may have extensive training in mechanics.If you really want to get a piece of paper together and have some type of idea in mind, there are plenty of things that need to be taken into account. When it comes to a resume, a person can choose to have it computer generated or one that has been custom made. For someone to just go by common sense and make sure that they have all the information required, it would probably be best to go with a computer generated. In the end of the day it will be up to the person to make sure that they are thorough information is listed so that there is no excuse for any errors in the future.It would be much easier to get a good solid look at a resume if it was made by hand. Instead of using a computer system, one would have to go through and create one from scratch. It is much easier to actually look at what has been typed up rat her than have it already done for you. It would help to use a notepad to begin with, but once that does not do the trick, another way to create a computer generated resume would be to use Microsoft Word. With Word, the person can type a basic job description and submit it to the company.For anyone to have some idea of what they would be looking for in a job, they would have to find out what they are looking for themselves. Usually, most people know what they want, but they just have no idea how to start looking for it. They could spend hours surfing the internet looking for a good place to look for it, but then again, they might want to spend less time looking around and go straight to the source.Many companies who are looking for a mechanical technician have a variety of different listings. If the person wants to look for mechanical technician positions in a specific city, they can do so by searching for them online. It should be noted that many companies are listing on the web onl y, and there are some that will allow direct contact with them. This can be beneficial because it will allow a person to contact them and ask questions about the job. If a person is looking for positions locally, they will also be able to find out what jobs are available, and how to apply.To find the best places to look for a job in one of these industries, a person should be able to take the time to go the right direction and find what they are looking for. Once a person has the right knowledge, they can just sit back and relax while this takes place, and they can sit back and relax and enjoy their well crafted and thorough resume that will soon find them a job.

How common are good work days and what makes them good See the results of our international survey. - The Chief Happiness Officer Blog

How common are good work days and what makes them good See the results of our international survey. - The Chief Happiness Officer Blog We all have good days and bad days at work and being happy at work is not just about avoiding having bad days at work it requires having mostly good days, where we actively enjoy our work. But how often do people around the world have good work days and what makes them good? Is it about compensation, perks and promotions or do we value other things more? Our brand new survey of more than 2,500 people worldwide shows how frequent good work days are and reveals their main causes. For instance, 1 in 3 say they have a good work day every day or almost every day while?22% experience at most 2-3 good work days a month! Here are the most important findings from our survey. And heres a video where we explain the survey and the main findings: Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Changing Career Paths as You Age - CareerAlley

Changing Career Paths as You Age - CareerAlley We may receive compensation when you click on links to products from our partners. It can be challenging to choose a career at a young age and continue the same path all the way to retirement. Opinions and circumstances change and influence individuals lives. Here are some examples of people who have changed careers with time. Business Owner Turned Comedian/Professor Lakshmi Balachandra once found herself taking over the family business. It had been family owned for generations. After a few months of setting everything in place, the store was as successful as it had ever been. Eventually, this woman grew bored. The day to day dealings of running a store seemed less appealing than the startup phase. She decided that she wanted to become a venture capitalist. Unfortunately, this required much more education. After being denied entry to her desired schools, she decided to pursue a long time dream that involved comedy. She moved to California and joined an improv group. Eventually, a professor at Harvard invited her to create a class combining her improv talents and her business background. She now runs a class on Improvisation For Negotiation. In the end, she has the opportunity to perform each day, while passing on her business experience to students. Her dream has directly been influenced by her past. CEO Turned Realtor Susan Phillips Bari, founding president of the Womens Business Enterprise National Council, worked for years in the nonprofit sector. At a certain point, she was ready to make a change. She had always wanted to sell real estate. She figured that selling something tangible had to be easier than raising money for nonprofit groups. Her first career affected millions of people. This new path only involved helping one or two people at a time. Her role shifted from leader to role model. She now has a more flexible schedule and free time. On the downside, she traded a solid six figure salary for an income based solely on performance. However, with proper budgeting and planning, she has broken free from the restraints that kept her from living a fulfilling life. Financial Analyst Turned Beautician Sarah Kelly worked as a financial analyst at Wells Fargo Bank for 15 years. As she spent time in the business world, she received numerous promotions, but also came face to face with office politics. She was becoming unhappy and frustrated, but was afraid of change. She was in the middle of a divorce and needed stable income and health insurance. Going out on a limb to make a positive example for the son, she quit the banking world, went to beauty school, and opened her own hair salon. She is the perfect example of someone who did not sit idle as her dream job seemed like an impossibility. She realized that a dead end job is a chance for a new beginning instead of an end. Lawyer Turned Skills Trainer Betsy Munnell was a partner in a prestigious law firm. She withdrew to develop a consulting business. This change in careers allowed her to provide training to law students. She initiated this change because of her family. With a husband and three children at home, she could not offer the necessary time that was needed to maintain a large firm. While a partner at her law firm, she implemented a training program for new recruits. This experience led her to develop her own business as an adviser. She can now pass on tips and lessons from her own experiences onto others who are entering the world of law. Most college graduates begin on a career path that may not be fulfilling. In the beginning, it is important to become established and earn a good salary. After time, it may be necessary to review life and think about what career is most fulfilling. It is not always necessary to remain stagnate and unhappy at work. Even though it may be scary, the above examples are proof of the positivity that may lie ahead after changing careers as you age. Author Bio Joshua Turner is a writer who creates informative articles in relation to the field of business. In this article, he describes a few individuals who changed careers as they aged and aims to encourage further study with a masters degree in aging. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Visit me on Facebook